Insights from Japan

Expert guides on sourcing, importing, and understanding Japan's finest artisan products.

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Market Intelligence

Why Japanese Matcha Prices Are Rising: The 2026 Supply Chain Analysis

Japanese matcha prices are increasing due to shrinking farmland, aging farmers, climate disruption, and surging global demand. Learn what's driving the shortage, how it affects wholesale buyers, and how to secure stable supply.

April 2026 · 4 min read