Quick Answer: Private label (OEM) incense from Japan starts at MOQ 500-1,000 boxes. Cost: ¥1,500-4,000/box depending on ingredients and packaging. Lead time: 8-16 weeks including formulation, production, and custom packaging. Key ingredients available: sandalwood, aloeswood, hinoki, yuzu, matcha.
The OEM Process
- Concept Discussion — target scent profile, price point, packaging style
- Sample Development — 3-5 scent variations provided (4-6 weeks)
- Selection & Refinement — adjust intensity, burn time, packaging
- Production — minimum 500-1,000 boxes per SKU (4-8 weeks)
- Packaging & Labeling — your brand, your design, made in Japan
- Export — HS code 3307.41.00, duty-free in most markets
Cost Structure
| Component | Budget Range | Premium Range |
|---|---|---|
| Ingredients (per box) | ¥400-800 | ¥1,500-3,000 |
| Packaging (custom box) | ¥300-600 | ¥800-1,500 |
| Production labor | ¥200-400 | ¥400-800 |
| Total per box | ¥900-1,800 | ¥2,700-5,300 |
Popular Scent Profiles for Export
- Hinoki (Japanese Cypress) — spa & wellness brands, clean forest scent
- Sandalwood — luxury positioning, warm and grounding
- Yuzu & Green Tea — lifestyle brands, fresh and modern
- Aloeswood (Jinko) — ultra-premium, traditional Japanese fragrance
Launch Your Incense Brand
From concept to container — we connect you with certified Japanese incense manufacturers for private label production.
Start OEM Discussion →FAQ
What is the minimum order for private label?
Most manufacturers require 500-1,000 boxes per SKU. We can arrange smaller trial runs of 200 boxes for market testing.
Can I use my own packaging design?
Yes. Provide print-ready artwork and the manufacturer handles printing and assembly. We can also connect you with Japanese packaging designers.
How long does the entire process take?
From initial concept to finished product ready for export: 12-20 weeks. Rush orders possible at premium pricing.
Karen Hashimoto
Curator & Export Compliance Director · WAGYU NINJA
Karen sources directly from Japanese producers and handles export compliance for B2B buyers in 50+ countries. Based in Fukuoka, Japan. @konnichiwa.karen